The logo is designed in the form of a postage stamp, with the border encircled by the words "Zilele Shakespeare" plus the tagline "United by Shakespeare". At the center of the logo is a stylized depiction of Shakespeare's face. The postage stamp concept symbolizes the global nature and extensive reach of his influence, reflecting the fact that his work resonates and impacts audiences worldwide.
About Project
My task was to develop a comprehensive brand identity, ensuring that every design element— from the logo to the color palette and typography—captured the essence and vision of the festival. A key objective was to align the brand identity with Shakespeare's global influence, emphasizing the universal reach and timeless relevance of his works.
International Festival
Tagline
Primary Logo
Secondary Logo
Favicon
Zilele Shakespeare is an international festival that brings together theaters and performers from across the globe to celebrate the timeless works of William Shakespeare. This unique event serves as a vibrant platform for artistic exchange, showcasing diverse interpretations of his plays while honoring the profound impact of his legacy on literature, culture, and the performing arts.
Overview
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Shakespeare
Tagline
Primary Logo
Secondary Logo
Favicon
Mail Stamp
Logo
Logo varieties
C:3 M:2 Y:2 K:0
R:244 G:244 B:244
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Pantone 9060 C
R:244 G:244 B:244
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Pantone 9060 C
Moder paper
Drama yellow
Old paper
C:0 M:39 Y:91 K:0
R:254 G:168 B:47
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Pantone 1365 C
R:254 G:168 B:47
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Pantone 1365 C
C:12 M:18 Y:36 K:0
R:224 G:203 B:168
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Pantone 7500 C
R:224 G:203 B:168
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Pantone 7500 C
C:67 M:63 Y:62 K:54
R:59 G:55 B:55
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Pantone Black C
R:59 G:55 B:55
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Pantone Black C
Ash dark
Burgundy red
Scarlet red
C:34 M:99 Y:75 K:51
R:102 G:8 B:32
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Pantone 1955 C
R:102 G:8 B:32
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Pantone 1955 C
C:23 M:100 Y:76 K:15
R:170 G:30 B:57
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Pantone 187 C
R:170 G:30 B:57
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Pantone 187 C
Futura PT is well-suited for print materials, offering excellent options for subtitles and other text elements. It is ideal for impactful headlines as well as well structured blocks of text.
The Object Sans font family can be used for large text on web pages and headlines in digital sources. This font family includes Romanian diacritics and the Cyrillic alphabet, ensuring broad versatility in its application.
Bebas Neue is a font composed exclusively of uppercase letters, making it ideal for use in headlines and subheadings. Its design makes it a preferred choice for adding visual impact to both digital and print materials.
The set of graphic elements inspired by postage stamps with the Zilele Shakespeare theme is designed in a minimalist and elegant style, perfect for adding refinement and visual coherence to any brand material. These versatile illustrations can be used across various contexts, from print materials to digital platforms, providing a distinctive and memorable look that highlights the brand's unique identity.
Branding
Fonts
Graphic Elements
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