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Overview
CasaAlexa is a distinguished curtain showroom dedicated to transforming interiors with bespoke curtain designs and exceptional craftsmanship. Specialising in both the design and creation of custom curtains, CasaAlexa offers a comprehensive range of services tailored to the varied needs of its clients. From initial concept to final installation, the company provides expert guidance in selecting the finest fabrics, patterns, and styles to complement any space. With a profound understanding of the decorative industry, CasaAlexa seamlessly blends functionality with elegance, crafting window treatments that elevate the ambience and character of both residential and commercial interiors.
In this project, focus was on developing a cohesive visual identity, encompassing the logo, colour palette, and presentation style. The aim was to create a distinctive and memorable brand image that resonates with the target audience. The chosen colour palette features rich shades of burgundy and deep red, symbolising elegance, sophistication, and a sense of warmth. These colours were carefully selected to reflect the brand’s identity, ensuring a visually striking and consistent presence across all touchpoints.
About Project
This is the primary logo, intended for use across all standard applications and scenarios to represent the brand consistently and effectively.
This is a secondary logo, designed for situations where the primary logo cannot be accommodated within the available print format.
Logo
Fonts
Branding
